Just saw this and had to share it. I hear it’s been around for a while, but it’s really cool that we can track where on a computer screen the user is looking. This obviously has huge implications for usability (hence Nielsen’s interest). It can also help us see how effective we are at building our content. Very cool technology, though, regardless.
Check out this link: Jakob Nielsen’s AlertBox
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Tags: Technology, video
[...] F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox) This is the same eye tracking idea I talked about in a previous post. The focus this time, though, is reading patterns. [...]