Caddickisms

F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox) This is the same eye tracking idea I talked about in a previous post. The focus this time, though, is reading patterns.

Scan patterns seem to have a tendency to follow an “F” pattern, which is pretty interesting to me. I figured it would look more like a bunch of skinny rows as people read the headlines. Seems that after the first two, they don’t even . . . → Read More: Eye-movement tracking & Web Content