Eye-movement tracking & Web Content
Monday, April 17th, 2006F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox)
This is the same eye tracking idea I talked about in a previous post. The focus this time, though, is reading patterns.
Scan patterns seem to have a tendency to follow an “F” pattern, which is pretty interesting to me. I figured it would look more like a bunch of skinny rows as people read the headlines. Seems that after the first two, they don’t even read more than the first word or two of any headline. That really makes writing for the web an even bigger challenge than I already thought it was.
Still cool technology, btw… 
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