In the blog above, Jenna Sweeney talks about a new listserv for corporate training professionals – the Corporate Learning Forum.
I received an “invitation” to this forum at work. Maybe I’m being dense, but I don’t get it. Why would I want to pay $50 a year to be a member on a listserv? Why should I pay for the privilege of being bombarded by email?
As the member of a few free listservs, on topics of great interest to me, including training & technology, it has struck me that, at best, half of what gets posted is useful. For free, that’s annoying, but the price of getting to that other half. Paying to do that with no guarantee of improved quality seems like poor judgement to me.
So what’s the value proposition of this new venture? Why should I pay for something I can get for free in most other industries (access to people with experience)? Is it a status thing (“ooo… I’m in the club!”)? Or is there really something worth paying for that I’m not catching from the marketing?
Maybe the marketing is the key. I will say that this is the only listserv (or any kind of online discussion) in the training industry that I’ve seen actually marketed. Maybe that will bring in people who wouldn’t usually get on a listserv in the first place. But really, all that means is more potential emails in my inbox. It doesn’t guarantee me that those emails will be any more useful than the ones I already get for free.
I really don’t get it. I hope someone can explain it to me.