This is a time when companies throw huge amounts of money at making their best commercials. Every one I’ve talked to, and every poll I’ve seen has this Volkswagon ad as the clear winner for best commercial of the night. I . . . → Read More: Commercial goodness]]> So on Sunday there was this huge block of mostly new commercials, periodically interrupted by some guys running back and forth on a field and knocking each other over for no really good reason.

This is a time when companies throw huge amounts of money at making their best commercials. Every one I’ve talked to, and every poll I’ve seen has this Volkswagon ad as the clear winner for best commercial of the night. I agree. This thing is great. So predictable, but so well played and cute you gotta love it.

Seriously, give that kid credit for selling that. It wouldn’t have worked if he had underacted. Here’s a bit on him from the “Today” show.

That wasn’t the only cool commercial, obviously. Here are my picks for the rest of the top 5.

• Chevy – Misunderstanding (I love this one)
• Audi – Release the Hounds! (Again, awesome)
• Bud Light – Product Placement
• Motorola XOOM – Empower the People (despite that I liked this commercial because it ripped on Apple’s old “1984″ campaign, this is a risky move because for a lot of the commercial you could actually think that it’s an Apple iPad and thus this one backfires by being associated by the competition)

What were your favorites?

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Sometimes I miss going to conventions…. other times, not so much.